You may be thinking to yourself, “Educate them about what?”
Entrepreneur and documentary filmmaker, Jia Wertz, says it better than I ever could in the opening sentence of her Forbes article, “Majority of customers visit your website or your brick-and-mortar only one time. Think about that.”
She goes on to explain that means we’re spending all that money to get people in and we get one shot. Well, consider this, many businesses focus solely on attracting new customers, but I encourage you to spend a good chunk of your time retaining current and former customers. I know it feels like a no-brainer but so few businesses create a system to bring back people who already know you and have bought from you.
Consider this: Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality, and branding position.
Here are a couple of key elements to use to retain your current customers:
- Stay in contact: This means by phone, email, e-newsletter, in-person, and by pigeon if you have to (lol)!
- Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a ‘Thank You’ note with your contact or customer service information can go a long way in retaining a great customer.
- Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
- Integrity: Using good business practices and simply upholding integrity, dignity and honesty go a long way with customers. Let’s face it, there’s a lot of swindling and crap out there, and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.
There are three cornerstone ideas to a successful business:
- Quality product/service
- Offering useful products/services that solve a problem for or enhance the life of a customer
- Offer subjects your customers find interesting
Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.
Stop wasting all your time on new prospects while your current customers fall by the wayside!
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
Remember, you can access free support by signing up for our training videos. The videos can help you educate your customers and watch their lifetime value go up and your revenues pay off many-fold.